Elevate Fuel Surcharge Management with a Zero-Base Rate Strategy

It's 2025, yet many shippers continue to rely on outdated fuel reimbursement models from the 1980s. But there’s a smarter, more efficient approach: the zero-base rate strategy.

Unlike traditional methods that depend on historical fuel surcharge base rates, such as the old $1.20, a zero-base rate strategy separates fuel surcharge base rates from the linehaul rate. This enables shippers to operate within their current fuel surcharge program and gain greater visibility to each component, paving the way for significant long-term benefits, such as cost savings and improved operational efficiency. While it may sound complex, it’s actually straightforward—and the benefits are clear.

So, why don’t more shippers adopt this approach? The answer often lies in the perceived complexity of updating the process, the administrative work involved, and the misconception that it isn’t a cost-savings initiative. Yet, many shippers have proven these reasons to be excuses.

Tackle fuel surcharge base rate excuses with Breakthrough

1. Administrative Hurdles:

Shifting to a zero-base rate strategy may require updates to existing carrier contracts, which could involve coordination with your legal team.

How We Help:

We streamline the contract update process! Our team works directly with your procurement team to ensure updates are made smoothly and efficiently, eliminating unnecessary delays. We also recommend making these adjustments outside your regular RFP to provide greater flexibility and focus on the specific changes required.

2. Need to Adjust Linehaul Rates:

Shifting fuel surcharge base rates accounted for in the linehaul component to exclusively fall under the fuel component may seem like a massive undertaking.

How We Help:

We determine which parts of your transportation network would benefit you the most, enabling you to prioritize high-value areas. With extensive experience partnering with some of the world’s leading shippers, we’ve refined our approach to minimize disruptions and ensure the transition is as seamless as possible.

3. Not a Cost-Saving Initiative:

A common misconception is that a zero-base rate strategy simply shifts fuel surcharge base rate costs to a separate category.

How We Help:

A zero-base rate strategy reduces costs, enhances transparency, and enables accurate forecasting. By separating fuel surcharge base rates from the linehaul rate, you gain visibility into what you pay for fuel and freight. This clarity leads to smarter, data-driven decisions and rewards carriers based on their performance.

Gain a game-changing advantage with a zero-base rate strategy

Transitioning to a zero-base rate strategy is a forward-thinking move that offers long-term benefits for your business. We guide you through the entire process to ensure your contracts are updated efficiently, you gain clarity on fuel and freight costs, and your operational efficiency is improved in the long term. A zero-base rate strategy paired with Fuel Recovery, a market-based fuel reimbursement program, can create the most transparent and aligned fuel program to market conditions.

Ready to simplify your transportation costs and enhance cost transparency? Connect with your Director of Client Success today to learn how a zero-base rate strategy can pave the way for a more efficient and predictable fuel program. Not a client? Contact us to get the conversation started today.